DAFitness uses Google Analytics to help us understand anonymised behaviour about visitors to our site. For instance, through Google Analytics we can see how many visitors there are, whether they are using mobile or fixed technology, which browser they are using and which country they are visiting from. This type of information allows us review and refine the website design in order to deliver the best possible online experience.
Google Analytics sets a cookie on your computer or mobile device to capture the type of information that we have described above. A cookie is a small piece of data. It has no access to any of your personal details and cannot identify you as an individual.